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タイトル: Possibility of exporting halal-certificated food in Hokkaido, Japan: acceptance by Malaysian consumers
著者: Kubota, Satoko
Kono, Hiroichi
Chiba, Takuhiro
キーワード: export possibility
halal certification
food functionality
conjoint analysis
Malaysia
発行日: 2017
出版者: Wageningen Academic Publishers
誌名: International Food and Agribusiness Management Review
巻: 20
号: 3
開始ページ: 365
終了ページ: 378
抄録: Expectations of exporting food and agricultural product to Malaysia have been substantially growing in Japan. Although Japan has two halal certification bodies recognized by Jabatan Kemajuan Islam Malaysia (JAKIM), it is unclear whether Malaysian consumers trust its certified processed foods. Thus, this study aims to clarify Malaysian consumers' preference for Hokkaido ice cream by conducting a conjoint analysis. The results show no significant difference in the level of consumer trust in halal certifications, indicating a distribution based on both Malaysian and Japanese certification bodies. Therefore, it is possible that Malaysian consumers would accept Japanese products with a halal certification approved by JAKIM. In addition, the willingness to pay for Hokkaido ice cream reported a high satisfaction value. However, there is no significant effect on food functionality possibly because Malaysian consumers' awareness of the health benefits remains low.
URI: http://ir.obihiro.ac.jp/dspace/handle/10322/4465
DOI: info:doi/10.22434/IFAMR2015.0064
ISSN: 1559-2448
権利情報: This is an open access article licensed under the terms of the Creative Commons Attribution NonCommercial ShareAlike (by-nc-sa) License. <http://creativecommons.org/licenses/by-nc-sa/4.0/>
出現コレクション:01B01学術雑誌論文

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